mim International Consumer Marketing Specialization - ESCE

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose ESCE’s International Consumer Marketing program?

The International Consumer Marketing specialization in ESCE’s Grande École program is aimed at students wishing to specialize in marketing, communication and business development.

international student

This specialization is unique in that it is offered in both English and French, and can be taken as an apprenticeship. In this way, you can discover the realities and challenges of the business world and gain valuable professional experience.

What is the International Consumer Marketing program?

By following the International Consumer Marketing path, you’ll learn how to analyze a phygital distribution strategy, make a packaging judgment, optimize merchandising and master the challenges of brand management.

During your two years of study in this specialization, you will take the following courses:

strategic brand management ;
customer journey and retail 4.0 ;
service marketing ;
category management ;
operational marketing and business development ;
consumer goods marketing and negotiation.

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What is the degree awarded by the Master in Management program?

Since 2009, ESCE’s Master in Management program has offered the opportunity to obtain a Master’s degree, a guarantee of a very high level of academic and professional skills. It is issued by the French Ministry of Higher Education, Research and Innovation.

The PGE diploma is a level 7 (EU) 2nd year postgraduate qualification, registered with the RNCP (Répertoire National des Certifications Professionnelles) under number 36815.

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What are the career prospects for the International Consumer Marketing course?

The International Consumer Marketing specialization prepares you for a wide range of commercial and digital marketing professions such as :

area manager ;
category manager ;
crm manager ;
brand manager ;
business developer ;
consumer goods product manager ;
shopper marketing manager ;
trade marketing manager.

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What are the admission requirements for the International Consumer Marketing Grande Ecole Program?

The International Consumer Marketing pathway is scheduled over the 4th and 5th years of the PGE. It is open to holders of a bachelor’s degree or a licence (bac+3) or to students who have validated 180 ECTS credits for entry into 4th year.

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Is it possible to study abroad during the Grande École International Consumer Marketing Program?

ESCE’s Master in Management program has a strong international focus. Throughout their studies, students have the opportunity to carry out exchanges in one of ESCE’s 190 partner universities and schools. In particular, you can study abroad during your 2nd or 4th year. What’s more, internships are planned throughout your course. These internships can also be carried out in foreign companies.

ESCE’s international department can help you with your international mobility needs. In particular, it will help you find accommodation and assist you with administrative formalities before your departure or once you’re here.

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Apply to ESCE’s International Consumer Marketing Grande École program

INTERNATIONAL

International application

Are you an international student interested in joining the International Consumer Marketing program of ESCE’s Grande École program, or would you like more information about the program’s courses and career opportunities?

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