MSc - Influence Strategy and Public Relations - Sup de Pub

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Sup de Pub’s Influence Strategy and Public Relations MSc?

Sup de Pub’s MSc Influence Strategy and Public Relations is aimed at students wishing to specialize in reputational and institutional communications. Thanks to this training course offered in Paris, Bordeaux and Lyon, they will learn how to define a brand’s influence strategy, manage press relations campaigns, ensure the preservation of a brand’s reputation or improve it if necessary. They will also learn how to manage a crisis situation and cultivate the best reflexes to become true brand ambassadors.

This MSc is designed to provide you with proven expertise in influencer marketing. It is also professionally oriented, as it is offered on a work-study basis. This way, you can work while you study and gain experience.

What is the program of the MSc Influence Strategy and Public Relations?

The courses on the MSc Influence Strategy and Public Relations are taught by communications and marketing professionals who know exactly what the market expects, and who will be able to give you the best advice to help you flourish in your professional life.

In the first year of MSc, you will study the following courses:

Press relations and influencers
Brand and content strategy
Media strategy
Digital PR and e-reputation
Trends and influence strategy

Event engineering
Lobbying, sponsoring and patronage
Crisis communication
Content writing and production

In the second year, you will also take the following courses:

Corporate marketing
PR campaign management
Eloquence and media training

Influence and public affairs
Influence marketing and CSR
Social listening, monitoring and performance measurement

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What is the diploma awarded by the MSc Influence Strategy and Public Relations?

The MSc Influence Strategy and Public Relations leads to the title of “Content Manager”. This is a level 7 professional qualification registered with the RNCP. It corresponds to a 2nd year postgraduate level. With this training, you’ll be in a position of responsibility in the communication and marketing sectors.

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What are the career opportunities for the MSc Influence Strategy and Public Relations?

The MSc Influence Strategy and Public Relations prepares you for the following professions:

Press attaché
PR/PR Manager
Press/media/public relations consultant
Content manager

Corporate Communications Manager
Influence manager
Head of reputation/e-reputation

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What are the admission requirements for the MSc Influence Strategy and Public Relations?

To enter the 4th year of Sup de Pub’s MSc in Influence Strategy and Public Relations, you need to have a 3rd year undergraduate diploma or 180 credits in social sciences, humanities, political science, journalism or communications.

You can also join the MSc in 5th year if you have completed a 1st year postgraduate level or obtained 240 ECTS credits.

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Is it possible to study abroad during the Influence Strategy and Public Relations MSc?

Sup de Pub does not provide for international mobility during the MSc Influence Strategy and Public Relations. However, you can also take part in internships abroad during your studies, giving you a unique and enriching international experience.

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Apply to Sup de Pub’s Influence Strategy and Public Relations program

INTERNATIONAL

International Apllication

Are you an international student living outside France? Would you like to apply for Sup de Pub’s MSc in Influence Strategy and Public Relations, or would you like more information about the program and its career opportunities?

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