MSc - E-commerce strategy - Sup de Pub

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose Sup de Pub’s MSc E-commerce Strategy?

Online sales have grown and multiplied in recent years. Sup de Pub’s MSc e-commerce strategy program enables students to learn how to build a product and/or service offering online, and to gain an in-depth understanding of how a merchant site works. You’ll also learn how to define an e-marketing and multi-channel communication strategy to acquire and retain leads. During your training, you’ll learn how to use the various e-commerce tools and how to manage a team with a wide range of profiles.

The MSc e-commerce strategy is offered in Paris, Bordeaux and Lyon. It can be taken as a work-study program, which means you’ll have the opportunity to work and study at the same time. It’s the ideal way to gain valuable work experience and add value to your CV.

What is the MSc E-commerce Strategy program?

With its dual focus on communication and business, the MSc e-commerce strategy is a comprehensive course that will enable you to develop the technical and strategic skills that companies are looking for.

In the first year, you will attend general courses such as :

e-merchandising and product catalogs
media planning
e-commerce site referencing (SEO/SEA)
web analytics
collaborative management

CRM and data marketing
digital acquisition strategy
design and animation of an e-commerce site
performance measurement and e-business KPIs

The second year of the MSc allows you to further specialize through the following courses:

e-commerce strategy
e-merchandising and upselling
e-commerce business unit management
content creation and strategy
supply chain management

acquisition and growth hacking
European law (RGPD) and data protection
team and project management
CRM and customer loyalty

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What is the diploma awarded by the MSc E-commerce Strategy?

The MSc e-commerce strategy leads to the title of “Digital Strategy Manager”. This is a level 7 professional certification registered with the RNCP. It corresponds to a 2nd year postgraduate level. With this training, you’ll be in a position of responsibility in the communication and marketing sectors.

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What are the career opprotunities for the MSc E-commerce Strategy?

Sup de Pub’s MSc e-commerce strategy prepares you for a wide range of careers in marketing, business and communications. For example, you can become :

Traffic manager
Webmarketer
Digital/web project manager

E-commerce project manager
E-commerce manager
Acquisition/Loyalty Manager

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What are the admission requirements for the MSc E-commerce Strategy?

To enter the 4th year of Sup de Pub’s MSc e-commerce strategy program, you need to have obtained a 3rd year undergraduate diploma or have validated 180 credits in communications, digital or marketing.

You can also join the MSc in 5th year if you have completed a 1st year postgraduate level or obtained 240 ECTS credits.

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Is it possible to study abroad during the MSc E-commerce Strategy?

Sup de Pub does not provide for international mobility during the MSc e-commerce Strategy. However, you can also take part in internships abroad during your studies, giving you a unique and enriching international experience.

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Apply to Sup de Pub’s E-commerce Strategy program

INTERNATIONAL

International Application

Are you an international student living outside France? Would you like to apply to Sup de Pub’s MSc e-commerce strategy program, or would you like more information about the program and career opportunities?

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