INSEEC MSc - Marketing & Management of Spirits

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose INSEEC’s MSc in Spirits Marketing & Management?

INSEEC’s MSc Marketing & Management of Spirits is aimed at all students considering a career in the dynamic field of spirits. It is offered in Bordeaux, a city renowned the world over for its wine and spirits marketing, and is taught in English by industry professionals and experts.

Thanks to this training, you’ll learn how to define a company’s marketing strategy, develop attractive offers and manage digital marketing and communication actions. Another strong point of this course is that it is offered on a sandwich basis, enabling students to train while working in a company. You’ll be able to put the knowledge you’ve acquired in the classroom to good use, and get your first taste of the world of work. Although the course/enterprise rhythm is demanding, it is ideal for discovering the challenges of a professional environment and developing your expertise.

What is the program of the MSc Marketing & Management of Spirits?

The MSc Marketing & Management of Spirits is a professionally-oriented course with an international outlook. It includes general courses and courses specific to the spirits industry. During the various semesters, students learn to understand and master the various categories of spirits, as well as developing their managerial skills through role-playing and group projects.

By choosing this program, you will study the following courses, for example:

international marketing ;
wine and spirits distribution network ;
international trade of wines and spirits ;
spirits distribution & e-commerce ;
spirits retail & hospitality ;
rum knowledges ;
beer, sake focus & baijiu ;
event, communication, PR ;
in depth whisky understanding.

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What is the diploma awarded by the MSc Marketing & Management of Spirits?

You’ll earn the title of “Manager of Marketing and Sales Strategy”, a Bac +5 professional qualification registered with the RNCP.

To obtain this certification, it is necessary to validate general skill blocks and a skill block specific to the Marketing and Management of Spirits specialization.

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What are the career prospects for the MSc Spirits Marketing & Management?

After completing the MSc Marketing & Management of Spirits, there’s no shortage of career options. The fields of marketing, communications and sales are open to you. For example, you could consider the following professions

chef de marque ;
consultant marketing ;
chargé d’études ;
chef de marché ;
manager marketing ;
chef de produit à l’international ;
chargé d’affaires marketing ;
responsable marketing produit
responsable marketing haut de gamme ;
Project Manager

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What are the admission requirements for the MSc Marketing & Management of Spirits?

To join the MSc Marketing & Management of Spirits, you need to have obtained a degree at bac +3 level. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

The MSc Marketing & Management of Spirits welcomes students from a wide range of backgrounds, with or without previous experience in the wine and spirits industry.

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Is it possible to study abroad during the MSc Spirits Marketing & Management?

The MSc Marketing & Management of Spirits does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

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Apply to the MSC Marketing & Management of Spirits program at L’Inseec

INTERNATIONALE

International application

The MSc Marketing & Management of Spirits is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

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