INSEEC BBA - Luxury Brand Management & Marketing

Home » Programs and Training » INSEEC BBA – Luxury Brand Management & Marketing

Why choose INSEEC’s BBA Luxury Brand Management & Marketing?

Do you dream of working in luxury goods and developing ambitious marketing strategies to attract and retain a wide range of customers? Discover the Luxury Brand Management & Marketing major of INSEEC’s BBA, a specialization with an international focus.

Accessible in the 4th year of the BBA, this major will plunge you into the heart of luxury brand strategies. It’s an excellent way to prepare for careers in luxury marketing in France and abroad. The strong point of this course is that it enables you to envisage a wide range of professions in the luxury goods industry. You could work in perfumery, jewelry, haute-couture or the hotel industry.

What is INSEEC’s Luxury Brand Management & Marketing BBA program?

During the BBA Luxury Brand Management & Marketing program, you’ll learn how to develop relevant international marketing strategies for luxury brands. To do this, you will take the following courses:

Market Research in Luxury
Brand Management in Luxury
Packaging Design
Corporate Communication in Luxury

International Retail and Distribution
Budget Management
Developing and Launching Products Across Sectors
Digital Communication and Advertising

You’ll also take courses in research methodology, Corporate Strategy and TOEIC preparation.

Courses are taught in English for this major.

Download the brochure

What is the diploma awarded by INSEEC’s BBA Luxury Brand Management & Marketing?

INSEEC’s BBA Luxury Brand Management & Marketing is an accredited diploma issued by the French Ministry of Higher Education, Research and Innovation. You’ll also earn a level 6 RNCP qualification issued by the French Ministry of Labor, Employment and Integration. Finally, your diploma is internationally recognized and corresponds to the most widely awarded Anglo-Saxon diplomas in the world.

apply

What are the career prospects for INSEEC’s BBA Luxury Brand Management & Marketing?

After completing the BBA Luxury Brand Management & Marketing program, you can look forward to a wide variety of careers in the luxury sector. For example, you could become :

Visual Merchandiser
Marketing manager
Product Manager
Media planner
Global Marketing Influence Manager

Merchandising manager
Fashion Marketing Analyst
Operational marketing manager
Marketing Director

apply

What are the admission requirements for INSEEC’s BBA Luxury Brand Management & Marketing?

To join the INSEEC BBA in 1st year, you need to have the baccalauréat or an equivalent diploma. If you have already completed a 1st year of higher education (BTS, licence 1, BUT, prépa), you can apply to enter the 2nd year. Finally, if you have completed a 2nd year of higher education, you can enter the BBA in 3rd year.

apply

Is it possible to study abroad during INSEEC’s BBA Luxury Brand Management & Marketing program?

Yes, it is possible to study abroad during the INSEEC BBA. In fact, this is one of the great strengths of this training program, which is entirely international in scope. From the 2nd year of the program, you can go to one of INSEEC BBA’s international campuses in London, Barcelona, Munich or Monaco. In 3rd year, you will have the opportunity to study for a semester or the whole year at a foreign partner university.

brochure request

Apply to INSEEC’s Luxury Brand Management & Marketing BBA program

INTERNATIONAL

International application

INSEEC’s BBA Luxury Brand Management & Marketing is open to international students. If you would like to join the course or find out more about the curriculum and career opportunities :

apply

brochure request