INSEEC BBA - Global Marketing & Brand Management

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Why choose INSEEC’s BBA Global Marketing & Brand Management?

The Global Marketing & Brand Management major of INSEEC’s BBA is designed for students who want to become marketing professionals and master all facets of this dynamic field. You’ll learn how to use different marketing techniques, understand the mechanics of brand management, manage a marketing budget and define strategies tailored to the needs of different businesses.

This course prepares you for careers in France and abroad. You’ll also gain professional experience, as during the year you’ll work on a consulting project for a company and present your recommendations. This combination of theory and practice not only ensures that you have all the sector-specific knowledge you need to succeed, but also enables you to put yourself into real-life situations.

What is the program of INSEEC’s BBA Global Marketing & Brand Management?

Offered in the 4th and final year of the BBA, the Global Marketing & Brand Management major enables you to tackle all facets of marketing through a variety of courses taught entirely in English. In this way, you can prepare yourself effectively for exciting international careers.

Brand management
Packaging design
Market research
Developing and launching products across sectors
Digital communication and advertising

Budget management
International retail and distribution
Research methodology
Corporate strategy
TOEIC preparation

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What is the diploma awarded by INSEEC’s BBA Global Marketing & Brand Management?

INSEEC’s BBA Global Marketing & Brand Management is an accredited diploma issued by the French Ministry of Higher Education, Research and Innovation. You’ll also earn a level 6 RNCP qualification issued by the French Ministry of Labor, Employment and Integration. Finally, your diploma is internationally recognized and corresponds to the most widely awarded Anglo-Saxon diplomas in the world.

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What are the career prospects for INSEEC’s BBA Global Marketing & Brand Management?

With the Global Marketing & Brand Management course, you can look forward to a varied career in marketing and the following professions:

Media planner
Product Manager
Visual merchandiser
Marketing manager

Merchandiser manager
Operational marketing manager
Marketing Director

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What are the admission requirements for INSEEC’s BBA Global Marketing & Brand Management?

To join the INSEEC BBA in 1st year, you need to have the baccalauréat or an equivalent diploma. If you have already completed a 1st year of higher education (BTS, licence 1, BUT, prépa), you can apply to enter the 2nd year. Finally, if you have completed a 2nd year of higher education, you can enter the BBA in 3rd year.

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Is it possible to study abroad during INSEEC’s BBA Global Marketing & Brand Management program?

Yes, it is entirely possible to study abroad during INSEEC’s BBA Global Marketing & Brand Management program. In fact, this is one of the great strengths of this training program, which is entirely international in scope. From the 2nd year of the program, you can go to one of INSEEC BBA’s international campuses in London, Barcelona, Munich or Monaco. In 3rd year, you will have the opportunity to study for a semester or the whole year at a foreign partner university.

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Apply to INSEEC’s BBA Global Marketing & Brand Management program

INTERNATIONAL

International application

INSEEC’s BBA Global Marketing & Brand Management is open to international students. If you would like to join the course or find out more about the curriculum and career opportunities :

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