INSEEC BBA - Digital Marketing & Data Management

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Why choose INSEEC’s BBA in Digital Marketing & Data Management?

Marketing is a dynamic and attractive sector for ambitious students. What’s more, data collection, analysis and exploitation have become essential for businesses. Would you like to learn how to use this data to define relevant and effective digital communication strategies? Turn to INSEEC’s BBA Digital Marketing & Data major.

During this year of specialization, you will learn to master all the steps involved in creating a digital marketing strategy, to use the different marketing communication channels and to learn the principles of community management.

To prepare you for fascinating international careers, you will take half of the courses in this major in English. This specialization is available on the Lyon and Bordeaux campuses.

What is the program of INSEEC’s BBA Digital Marketing & Data Management?

By choosing the Digital Marketing & Data Management major, you’ll learn all the specifics of digital marketing and data management. You will study the following subjects in particular:

Social media strategy
Data protection and compliance
Marketing content e E-reputation

UX design
Agile method – scrum
DTP
SEO

In addition to these courses, we also teach methodology and prepare students for the TOEIC exam.

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What is the diploma awarded by INSEEC’s BBA Digital Marketing & Data Management?

INSEEC’s BBA Digital Marketing & Data Management is an accredited diploma issued by the French Ministry of Higher Education, Research and Innovation. You’ll also earn a level 6 RNCP qualification issued by the French Ministry of Labor, Employment and Integration. Finally, your diploma is internationally recognized and corresponds to the most widely awarded Anglo-Saxon diplomas in the world.

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What are the career prospects for INSEEC’s BBA in Digital Marketing & Data Management?

The Digital Marketing & Data Management major in INSEEC’s BBA prepares you for a variety of careers in business and digital. For example, you can work in the following professions

SEO expert
Social media expert
Data manager
Content manager

Traffic manager
Acquisition manager
Digital marketing manager

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What are the admission requirements for INSEEC’s BBA Digital Marketing & Data Management?

To join the INSEEC BBA in 1st year, you need to have the baccalauréat or an equivalent diploma. If you have already completed a 1st year of higher education (BTS, licence 1, BUT, prépa), you can apply to enter the 2nd year. Finally, if you have completed a 2nd year of higher education, you can enter the BBA in 3rd year.

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Is it possible to study abroad during INSEEC’s BBA Digital Marketing & Data Management?

Yes, it is entirely possible to study abroad during INSEEC’s Digital Marketing & Data Management BBA. In fact, this is one of the great strengths of this training program, which is entirely international in scope. From the 2nd year of the program, you can go to one of INSEEC BBA’s international campuses in London, Barcelona, Munich or Monaco. In 3rd year, you will have the opportunity to study for a semester or the whole year at a foreign partner university.

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Apply to INSEEC’s BBA Digital Marketing & Data Management program

INTERNATIONAL

International application

INSEEC’s BBA Digital Marketing & Data Management is open to international students. If you would like to join the course or find out more about the curriculum and career opportunities :

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