Bachelor IUM - Luxury Marketing, Sales & Services specialization

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Why choose the Bachelor Luxury Marketing, Sales & Services?

Are you interested in the world of luxury goods and want to develop valuable business, marketing and management skills? The Luxury Marketing, Sales & Services specialization of the IUM Bachelor’s degree is for you.

The Bachelor Luxury Marketing, Sales & Services combines theoretical and practical knowledge, and is an excellent way to discover the world of luxury and its codes. Monaco is also an ideal location for training, as the principality offers a wealth of career and networking opportunities in the luxury sector.

Finally, by choosing this course, you’ll enjoy a unique student experience on a lively, multicultural campus.

What is the Bachelor Luxury Marketing, Sales & Services program?

The Luxury Marketing, Sales & Services specialization can be taken in the third year of the Bachelor’s program at IUM. It enables you to deepen your knowledge of marketing and sales and apply it to the luxury goods and sales sectors.

During this third year, you will also have the opportunity to complete an end-of-studies internship with a company in Monaco or abroad. It’s an ideal opportunity to put the knowledge acquired during your training to good use and develop your employability.

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What is the degree awarded by the Bachelor Luxury Marketing, Sales & Services?

By following this course, you will obtain a Bachelor’s degree. You’ll also earn 90 US credits and 180 ECTS credits.

With your Bachelor’s degree, you can choose to enter the world of work directly, or continue your studies in a Master’s program. The IUM offers a range of MSc programs enabling you to specialize in a particular field.

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What are the career opportunities for a Bachelor’s degree in Luxury Marketing, Sales & Services?

IUM’s Bachelor Luxury Marketing, Sales & Services prepares you for a wide variety of careers in the following fields:

communication ;
marketing (brand management, digital marketing, advertising) ;
sales (distribution, retail, customer relations) ;
public relations ;
digital marketing (social networks, SEO/SEA, mailing) ;
market research ;
entrepreneurship.

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What are the admission requirements for the Bachelor Luxury Marketing, Sales & Services program?

To apply for the IUM Bachelor’s program, you need to hold a 2nd year undergraduate diploma/level. You must also compile a file containing the following information:

copy of your identity card or passport ;
transcripts of the last two years of secondary school ;
diploma (if already a graduate) ;
identification photo ;
Proof of English language skills (TOEFL, IELTS, Cambridge);
application fees

If your application is accepted, you will have the opportunity to meet the admissions team for a motivational interview. An interview in English can also be arranged.

For entry into 3rd year, you need to have a 2nd undergraduate diploma/level.

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Is it possible to study abroad during the Bachelor Luxury Marketing, Sales & Services program?

Yes, you can study abroad during your Bachelor’s degree. You’ll have the opportunity to spend a semester at a foreign partner university in Europe, Asia, North America or Central America.

You can also take part in internships with foreign companies to gain a unique international experience.

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Apply to the Bachelor Luxury Marketing, Sales & Services program at IUM

INTERNATIONAL

International Application

Do you live outside Monaco or France? Every year, the IUM Bachelor’s program welcomes many students from all over the world. Would you like to try your hand at Monegasque adventure, or find out more about IUM courses and training opportunities?

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