INSEEC MSc - Manager in Data Marketing

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The OMNES Education Group has not opened the work-study program to first-time applicants for the international admissions procedure.
However, after a first year of study at one of our group’s schools, you can apply for the work-study program.

Why choose INSEEC’s MSc Manager in Data Marketing?

INSEEC’s MSc Manager in Data Marketing is aimed at students who are already familiar with marketing and want to specialize in data management. This still young industry is undergoing tremendous changes, and is synonymous with numerous career opportunities.

This course will teach you how to define a company’s communication and digital marketing strategy, and introduce you to the fundamentals of data analysis. You’ll also be able to develop your managerial skills during your course and gain experience in the corporate world thanks to our work-study program.

This master’s program is available in French on the Bordeaux, Paris, Lyon and Marseille campus.

What is the MSc Manager in Data Marketing program?

The MSc Manager in Data Marketing is a professional program, with general courses common to all MSc students and courses specific to the chosen data marketing specialization.

Example of cross-disciplinary courses:

Financial and budgetary management
Negotiation
Agile methods
Languages
Starting a business

Example of a specialization course:

Digital marketing
Web analytics
R and Python languages
Predictive analytics
Data intelligence
Scoring
e-consumer behavior

Please note that there are two intakes for this program. The first takes place in September and the second in February. This means you can join the program during the year.

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What is the degree awarded by the MSc Manager in Data Marketing?

This course leads to a professional title of “Digital Marketing and Communication Manager”, a 5th year certification level registered with the RNCP.

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What are the career opportunities for INSEEC’s MSc Manager in Data Marketing?

The MSc Manager in Data Marketing will open up a wide range of careers and positions for you. You can specialize in marketing, digital communications, data management or social media.

Here is a non-exhaustive list of possible careers after this course:

Marketing Manager
Data analyst
Digital account manager
Digital communications consultant
E-commerce manager
Data strategist
Traffic manager
SEO/SMO/SEA manager

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What are the admission requirements for the MSc Manager in Data Marketing?

To join the MSc Manager in Data Marketing program, you need to have a 3-year degree in marketing. It can be a licence, a bachelor or even a BUT. Students with a 1st year postgraduate diploma can apply directly to go into the 2nd year of this MSc i.e. in the fifth year, and complete their master’s degree in one year at INSEEC.

The MSc is also open to engineers and professionals in retraining.

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Is it possible to study abroad during the MSc Manager in Data Marketing?

The MSc Manager in Data Marketing does not provide for international mobility during the two years of study. However, you will have the opportunity to take part in internships during your studies. These internships can often be carried out abroad.

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Apply to Inseec’s MSc Manager in Data Marketing program

INTERNATIONAL

International application

The MSc Manager in Data Marketing is open to international students. If you’d like to join us, or find out more about the program and career opportunities, you can apply here or request a brochure.

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